Privacy Policy

This Privacy Policy describes how Luoxe (the “Site,” “we,” “us,” or “our”) collects, uses, and discloses your Personal Information when you visit, use our services, or make a purchase from our Site.

By accessing or using our Site, you acknowledge that you have read and understood the practices described in this Privacy Policy.

Collecting Personal Information

When you visit the Site, we may collect certain information about your device, your interaction with the Site, and information necessary to process and fulfill your purchases.

We may also collect additional information when you contact us for customer support or otherwise communicate with us.

In this Privacy Policy, we refer to information that identifies, relates to, describes, or can reasonably be associated with an individual as “Personal Information.”

The types of Personal Information we may collect and the reasons for collecting it are described below.

Device Information

Examples of Personal Information Collected

Device information may include:

• Web browser type and version

• IP address

• Time zone

• Cookie information

• Pages and products you view

• Search terms

• Referring websites

• Information about how you interact with the Site

Purpose of Collection

We collect device information to properly load and operate the Site, improve your browsing experience, perform analytics, understand how visitors interact with our Site, and optimize our products and Services.

Source of Collection

Device information may be collected automatically when you access our Site through cookies, log files, web beacons, tags, pixels, and similar technologies.

Disclosure for Business Purposes

Device information may be shared with our eCommerce platform provider, Shopify, and other service providers that assist us in operating and improving the Site.

Order Information

Examples of Personal Information Collected

When you make or attempt to make a purchase through the Site, we may collect information including:

• Your name

• Billing address

• Shipping address

• Payment information

• Email address

• Telephone number

• Order and transaction details

Purpose of Collection

We collect Order Information to:

• Process and fulfill your orders

• Process payment transactions

• Arrange shipping and delivery

• Provide invoices and order confirmations

• Communicate with you regarding your purchases

• Provide customer service

• Screen orders for potential fraud or security risks

• Comply with applicable legal obligations

• Provide information or marketing communications about our products and Services, where permitted and in accordance with your preferences

Source of Collection

Order Information is collected directly from you when you place or attempt to place an order through our Site.

Disclosure for Business Purposes

Order Information may be shared with Shopify and other service providers necessary to process payments, fulfill orders, arrange shipping, prevent fraud, and provide our Services.

Customer Support Information

When you contact Luoxe for customer service or support, we may collect Personal Information that you voluntarily provide.

Purpose of Collection

We use this information to:

• Respond to your questions

• Resolve customer service requests

• Address complaints or concerns

• Process return or refund requests

• Improve our products and Services

Source of Collection

Customer support information is collected directly from you.

Sharing Personal Information

We may share your Personal Information with trusted service providers that assist us in providing our Services and fulfilling our contractual obligations to you.

For example, we use Shopify to power our online store.

We may also share Personal Information when necessary to:

• Comply with applicable laws and regulations

• Respond to subpoenas, court orders, search warrants, or other lawful requests

• Protect the rights, property, and safety of Luoxe, our customers, and others

• Detect, investigate, and prevent fraudulent or illegal activities

• Enforce our Terms of Service and other policies

We do not sell Personal Information except where certain data-sharing activities may be legally defined as a “sale” or “sharing” under applicable privacy laws.

Behavioural Advertising and Marketing

We may use your Personal Information to provide targeted advertisements and marketing communications that we believe may be relevant or interesting to you.

We may use analytics services to help us understand how customers and visitors use the Site.

We may also share information about your use of the Site, purchases, and interactions with advertisements with advertising and marketing partners.

Some of this information may be collected and shared directly with advertising partners or through cookies, pixels, and similar tracking technologies, subject to applicable laws and your consent preferences.

You may have the right to opt out of certain targeted advertising activities depending on your location and applicable privacy laws.

Using Personal Information

We use Personal Information to provide our Services to you.

This may include:

• Offering products for sale

• Processing payments

• Processing and fulfilling orders

• Arranging shipping and delivery

• Providing customer support

• Communicating with you regarding your account and purchases

• Detecting and preventing fraud

• Improving our Site, products, and Services

• Providing information about new products, services, promotions, and offers, subject to your communication preferences

Lawful Basis for Processing

If you are a resident of the European Economic Area (“EEA”), we process your Personal Information under one or more of the following lawful bases in accordance with the General Data Protection Regulation (“GDPR”):

• Your consent

• The performance of a contract between you and Luoxe

• Compliance with our legal obligations

• Protection of your vital interests or the vital interests of another individual

• Performance of a task carried out in the public interest

• Our legitimate business interests, provided those interests do not override your fundamental rights and freedoms

Data Retention

When you place an order through the Site, we retain your Personal Information for our records for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.

We may also retain Personal Information as necessary to comply with legal, accounting, tax, regulatory, and reporting obligations.

You may request the deletion of certain Personal Information, subject to applicable laws and our legal obligations.

For more information regarding your privacy rights, please review the “Your Rights” section below.

Automatic Decision-Making

If you are a resident of the EEA, you may have the right to object to processing based solely on automated decision-making, including profiling, when such decision-making has a legal or similarly significant effect on you.

Luoxe does not engage in fully automated decision-making using customer data that has a legal or similarly significant effect on individuals.

However, Shopify and other service providers may use limited automated decision-making technologies for purposes such as fraud prevention and transaction security.

These systems may include temporary restrictions on IP addresses or payment methods associated with suspected fraudulent activities or repeated failed transactions.

Your Rights

Depending on where you live, you may have certain rights regarding your Personal Information.

These rights may include the right to:

• Access the Personal Information we hold about you

• Request information about how your Personal Information is collected and used

• Correct inaccurate or incomplete Personal Information

• Request deletion of your Personal Information

• Request the transfer of your Personal Information to another service

• Restrict or object to certain processing activities

• Withdraw consent where processing is based on your consent

• Opt out of certain targeted advertising or data-sharing practices

To exercise your privacy rights, please contact us using the contact information provided at the end of this Privacy Policy.

We may need to verify your identity before processing certain requests.

GDPR Rights

If you are a resident of the European Economic Area (“EEA”), you may have the right to access the Personal Information we hold about you, request that your Personal Information be corrected, updated, transferred, or erased, and exercise other rights available under the GDPR.

To exercise these rights, please contact Luoxe using the contact information provided below.

Your Personal Information may be processed or stored outside your country of residence, including in countries where Shopify and our other service providers operate.

When Personal Information is transferred internationally, appropriate safeguards may be used as required by applicable privacy laws.

California Privacy Rights

If you are a resident of California, you may have certain rights under applicable California privacy laws.

Depending on applicable legal requirements, these rights may include:

• The right to know what Personal Information we collect

• The right to access Personal Information

• The right to correct inaccurate Personal Information

• The right to request deletion of Personal Information

• The right to opt out of certain sales or sharing of Personal Information

• The right to data portability

• The right not to receive discriminatory treatment for exercising your privacy rights

You may also designate an authorized agent to submit certain privacy requests on your behalf, subject to applicable verification requirements.

Cookies

A cookie is a small amount of information downloaded to your computer, smartphone, tablet, or other device when you visit our Site.

We use different types of cookies and similar technologies, including functional, performance, analytics, advertising, and social media cookies.

Cookies help improve your browsing experience by allowing the website to remember your actions and preferences, such as login information, shopping cart contents, and regional preferences.

Cookies also help us understand how visitors use the Site and allow us to improve the performance and functionality of our Services.

Cookies Necessary for the Functioning of the Store

Our Site may use cookies necessary to provide essential store functionality, including cookies associated with:

• Store administration

• Storefront navigation

• Shopping cart functionality

• Checkout functionality

• Customer login

• Account security

• Updating customer account information

These cookies are necessary for the proper operation of certain features of the Site.

Reporting and Analytics Cookies

We may use cookies and similar technologies for reporting, analytics, marketing, and performance measurement.

These technologies may be used to:

• Record tracking and consent preferences

• Track landing pages

• Identify referring websites

• Analyze Site performance

• Understand customer interactions

• Measure marketing and referral activities

• Improve the functionality and performance of the Site

The specific cookies used by our Site may change over time as Shopify and other service providers update their technologies and Services.

Managing Cookies

The length of time a cookie remains on your computer or mobile device depends on whether it is a session cookie or a persistent cookie.

Session cookies generally remain active until you close your browser.

Persistent cookies remain on your device until they expire or are manually deleted.

You can control and manage cookies through your browser settings and, where available, through the cookie consent tools provided on our Site.

Please note that blocking, disabling, or deleting certain cookies may negatively affect your browsing experience, and some features of the Site may not function correctly.

Most web browsers automatically accept cookies. However, you can generally modify your browser settings to block, manage, or delete cookies.

Please consult your browser’s settings, preferences, or help documentation for more information.

Blocking cookies may not completely prevent information from being shared with third parties, such as advertising and analytics partners.

Do Not Track

Some web browsers allow users to send “Do Not Track” signals to websites.

Because there is currently no consistent industry standard regarding how websites should respond to “Do Not Track” signals, our Site may not alter its data collection and usage practices when such signals are detected.

We will comply with applicable legal requirements regarding browser-based privacy preference signals where required by law.

Security of Personal Information

We take reasonable administrative, technical, and organizational measures designed to protect Personal Information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the Internet or storing information electronically can be guaranteed to be completely secure.

Therefore, while we take reasonable measures to protect your Personal Information, we cannot guarantee absolute security.

Children’s Privacy

Our Site and Services are not intended for children under the age required to provide valid consent under applicable law.

We do not knowingly collect Personal Information from children without appropriate authorization.

If you believe that a child has provided Personal Information to us without appropriate consent, please contact us so that we can take appropriate action.

Third-Party Websites and Services

Our Site may contain links to websites, platforms, applications, or services operated by third parties.

Luoxe is not responsible for the privacy, security, or content practices of third-party websites and services.

We encourage you to review the privacy policies of third-party websites before providing Personal Information or using their services.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technologies, Services, legal requirements, or regulatory obligations.

Any changes will be posted on this page.

We encourage you to periodically review this Privacy Policy to stay informed about how Luoxe collects, uses, and protects Personal Information.

Your continued use of the Site after changes to this Privacy Policy are posted may constitute acknowledgment of the updated policy, where permitted by applicable law.

Contact Information

For more information about our privacy practices, if you have questions or concerns, or if you would like to exercise your privacy rights or submit a complaint, please contact us by email at support@luoxeonline.com.

If you are not satisfied with our response to a privacy-related complaint, you may have the right to lodge a complaint with the appropriate data protection or privacy authority in your jurisdiction.

Last Updated: July 9, 2026